The jukebox was most popular in the 1940’s. The 1946 Wurlitzer is one of the most popular jukeboxes. On the timeline, there is currently no item for the first jukebox, but our advertisements could be placed on 1946, because we used the 1946 Wurlitzer. The advertisements that we created are a modern representation with a modern audience of what the print advertisements in the 1940’s looked like. Not only are our advertisements similar in appearance, but also the market share is similar. Our advertisements are targeted towards modern “Hipsters.” In the 1940’s, Wurlitzer advertised to “Hipsters,’ or people hip with the current music, jazz. To sell people on their jukeboxes, Wurlitzer discussed four main things important to their customers: quality, happiness, variety, and low cost. These same four main things can be seen in our advertisements. Although our advertisements have a modern voice and could be construed as comical, their underlying core is a serous nod to the advertisers of the 1946 Wurlitzer jukebox.
Broven, John. Record Makers and Breakers: Voices of the Independent Rock “n” Roll Pioneers. Chicago, Illinois: University of Illinois Press, 2009, 142.
Segrave, Kerry. Jukeboxes: An American Social History. Jefferson, North Carolina: McFarland, 2002, 200-202.
Young, William H., and Nancy K. Young. World War II and the Postwar Years in America: A Historical and Cultural Encyclopedia. Westport, Connecticut: Greenwood Publishing Group, 2010, 430.