Tupperware add depicting the social aspect of being involved in the sales of Tupperware products. Tupperware was the first company to involve women in the sale of their products, enabling women to gather at “Tupperware parties” and acting as a catalyst to the spread of information in suburban America in the post-war era.
Baker, Joan. A Man is Not a Financial Plan: Investing for Wealth and Independence. Australia: Allen & Unwin, 2007.
Clarke, Alison. Tupperware: The Promise of Plastic in 1950s America. Washington D.C.: Smithsonian Institution Press, 1999.
Cockram, Andrew, Rachel Morris, Allison Corbet, and Michelle Treseler. “Tupperware,” Tupperware Home, http://web.wm.edu/americanstudies/370/2007/sp4/home.htm (accessed October 17, 2011).
Peven, D.E., “The Use of Relgious Revival Techniques to Indoctrinate Personnel: The Home-Party Sales Organizations,” The Sociological Quarterly9, no. 1 (January 1968). http://onlinelibrary.wiley.com/doi/10.1111/j.1533-8525.1968.tb02290.x/full (accessed October 17, 2011).
Tupperware Brands Corporation, “Five Decades of Change,” Tupperware. http://order.tupperware.com/pls/htprod_wwwcan/tup_company.decades?fv_item_category_code=80000 (accessed October 22, 2011).
Image Sources Used in Add and as Inspiration:
1950’s Fashion Ladies, April 2011. Available from The Fashion eZine http://fashion.lilithezine.com/1950s-Fashion.html. Image URL: http://fashion.lilithezine.com/images/1950s-Fashion-01.jpg (accessed October 17, 2011).
Tupperware Logo. Available from University of William and Mary’s American Studies 370 Tupperware Web Page http://web.wm.edu/americanstudies/370/2007/sp4/home.htm. Image URL: http://web.wm.edu/americanstudies/370/2007/sp4/tupperwarelogo.jpg (accessed October 17, 2011).